Section 01
Logo & identity foundation
01 · WORDMARK
Wordmark hero
Tight all-caps display serif lockup. Charcoal on cream with a single gold rule beneath.
02 · SYSTEM
Logo system
Two-line lockup, single-line, M-with-clipped-D ligature on a brass disc, door-plate variant.
03 · CARD
Business card
Heavy charcoal stock, gold foil-stamped wordmark, blush reverse with embossed brass disc.
Section 02
Spatial & signage
04 · EXTERIOR
Brass plate at dusk
Polished gold plate on charcoal facade. Smoked glass entrance. Ranelagh warehouse, blue-hour.
05 · WAYFINDING
Brass disc on charcoal door
M-with-D ligature monogram. Brushed brass handle. Suede oxblood banquette.
06 · TEAM
Concierge front-desk team
Cream silk shirts, oxblood tailored trousers. Fashion-editorial uniform — not medical scrubs.
Section 03
Digital & app
07 · APP HOME
Members' edition
Magazine-format home screen. "Friday · 7:30pm · The Maison Peel · Dr. O'Brien" editorial card.
08 · APP BOOKING
Spring issue
Treatment menu styled as a magazine TOC: The Maison Peel · The Members' Facial · The Friday Slot.
09 · MEMBERSHIP
Digital members card
Charcoal card with gold foil masthead. Embossed brass disc monogram. Beside a brass tumbler.
Section 04
Print, product & packaging
10 · MENU
Quarterly treatment magazine
Perfect-bound, gold foil masthead, full-bleed editorial spreads. Treatments named like columns.
11 · PRODUCTS
Product range
Matte charcoal jars with polished gold caps. Composed on cream silk over smoked glass.
12 · WELCOME KIT
Member welcome kit
Charcoal hard-shell box, oxblood suede pouch, brass-edged member card, hand-tied gold ribbon.